Lori’s vision of providing Zero Defect solutions is an integral part of We Are Immediate. Lori is an expert at the web development build and launch process, with over 11 years of experience. She leadsWAI’s technical approach to projects from start to finish and works closely with our clients and project managers following the kickoff to define and formalize the project’s business requirements. During the project, Lori acts as a high-level liaison for all stakeholders to answer questions that may impact the build. Before We Are Immediate, Lori was in digital advertising where she held national sales positions. Most recently, Lori created and ran North American ad sales for Weightwatchers.com, where she increased sales to over $40 million. She holds her BA in Communication Design from the University of Pennsylvania and completed coursework toward her MBA at New York University.